Over the past 15 years, through the creative genius of Homer Bair and Susan Kreitman, the Cooyah brand has achieved what few others have in the fashion industry - sublime equilibrium. Despite its hard driven Reggae, Roots and Revolution ethos, the creators of Cooyah have mastered the proverbial high wire balancing act, tip-toeing the fine line between urban aggression and non-threatening commercial palatability, even transforming a word, which was simply jargon to the non Jamaican ear, into one that rolls euphoniously off the tip of foreign tongues – Cooyah!.
But the industry has its pitfalls, and with success comes drama, littered with sub plots of betrayal and disloyalty. What should have been a story book ending, gradually transitioned into a saga of lies and trickery, causing a cataclysmic rift between factions of the company.
The biblical story of Jacob and Esau probably stands as the ultimate act of betrayal, and as the story goes, Esau, already fooled into selling his birthright to his brother Jacob, is undermined once again and robbed of his paternal blessing, when Jacob covered in goat hair, deceives his blind and dying father Isaac, into thinking he was the hairy Esau. Isaac had sent Esau out to hunt for meat to prepare his favorite meal in anticipation of his own death. Upon receiving the meal, Isaac sensed the voice was not that of Esau, but eventually conceded, stating, "The voice is the voice of Jacob, but the hands are the hands of Esau". Jacob would receive his father's paternal blessing, his descendants would become the 12 tribes of Israel, and Esau's descendants would be their servants for 400 years.
Like the story of Jacob and Esau, the Cooyah drama unravels in a similar fashion, a bond between siblings severed by greed and the lust for power. To unearth the seeds of treachery that has harvested the fields of contempt, we went directly to the source, Homer Bair and Susan Kreitman. .. read the full story
> Watch Andy Samberg in Cooyah Gear on Saturday Night Live!
> Join us at the Jerk Festival November 9, 2008
We hope to see everyone at our booth at the, "Official Jamaican Jerk Festival" at Markham Park, in Sunrise Florida. Get your official Jamaican Jerk T'shirt early online by click right here.
> Wholesalers needed for all territories
We are looking for wholesalers with existing establishments that would like to sell the Cooyah Brand. Please fill out the Wholesaler Form and a Representative will contact you about our wholesale opportunities.
> Sales Representatives needed for all territories
We are looking for vibrant professionals to represent the Cooyah brand all over the world. Sales experience is good, but not necessary. We are more interested in the people skills.
You can tell us about yourself in the form of a resume and or cover letter, video, or picture. Please send your information to careers@cooyah.com, a Representative will contact all qualified persons.
